a burger and sandwich brand that says what it sells in one look.

the logo is a burger built from the name. the dome is the top bun, STACK is the patty, the wave is the lettuce and the base is the bottom bun. on wide surfaces the wordmark and the wave run on their own.

lime on charcoal. two colors, used everywhere.

• lime#c3e61a · the mark, bands, lids
• charcoal#2f2e2d · packaging, type

jockey one throughout. condensed and heavy, so STACK reads from across the counter and still fits on a fry carton.

charcoal stock with lime print. the wave runs along the bottom of the cup and bag, the mark goes where there is room and the wordmark where there is width.

logo, wordmark, color system and packaging for the cup, burger box, fry carton and takeaway bag.